The Buzz in Safi Rania Gold

Products derived from the honey bee has been in practise throughout history, in particular honey. However, in recent technology, the bee venom is known to boost the elasticity and plumpness of skin. It has even earnt the title of ‘nature’s answer to botox’ for its collagen boosting properties. The process to extract the bee venom and the popularity of it worldwide has made such products expensive and a luxury to have. However, today, as the number 1 halal skincare brand in Malaysia, Safi Rania Gold has formulated the BEETOX Technology and has made it affordable for the market.

The powerful healing attributes of honey have also long been used to promote health and healing.  Both the holy Quran and Hadiths (Prophetic traditions) refer to honey as a healer of disease. Honey, just like bees play a very important role in the development and evolution of mankind. Bees create other things as well. Royal jelly, for instance, is one of the most sought after commodities on the planet and is produced by the nurse worker bees. This protein rich-paste is used to feed all larvae. Propolis is a sticky substance that the worker bees collect from plants and trees. It is also known as the bee glue, used to seal off cracks in the hives.

Therefore, with the combination of science and nature, Safi Rania Gold introduces Nano Gold 24K with BEETOX Technology. Nano Gold24K is conjugated with amino peptide that delivers dual action which increases the synthesis of collagen I and III and produces 2 times more collagen. BEETOX Technology is derived of these elements – Bee Venom, Honey, Royal Jelly and Propolis. It is not only effective for strengthening the internal structure of the skin by activating the production of collagen, these formulations can also prevent and treat aging skin. The result – skin youthfulness is redeemed effectively and naturally.

“In a recent independent study conducted by Nielsen Malaysia, 88% of the 160 Malay female consumers aged 25-35 used the Safi Rania Gold products for 14 days agreed that the products made their skin firmer. And, 80% agreed that the products made their skin look more youthful,” share Mr Sriram Krishnamurthy, Chief Executive Wipro Unza Malaysia.

The Queen Bee product – Safi Rania Gold’s Youthful Elixir, a dual-phased to double the power for anti-aging and anti-pigmentation. The benefits of the Elixir are:

  1. Bee-Tox renders instant skin firmness as good as the re-plumping effect of a bee’s sting. It is further fortified with the Propolis and Nano gold that reduces the wrinkles, refines the skin texture and restores the skin elasticity.
  2. It contains potent skin lightening active ingredients, Vitamin C and NutrixBright Complex, that effectively fights pigmentation in 2 months and brightens up the skin tone, thus improves the skin radiant.
  3. Unique dual-phase serum infuses with nice balance of nourishing oil and refreshing aqua phase that soften and smooth the skin after application.
  4. Non-tacky and fast absorption formulation gives a pleasant user experience without any burden feeling on skin.

“For a youthful looking skin, always remember to cleanse your skin and moisturize daily, exfoliate weekly and protect your skin from the sun. By using the right products for your skin, you will see results in no time,” shared Mahsuri Sulaiman, Marketing Manager (Safi) Wipro Unza Malaysia.