ABOUT US

SAFI AT A GLANCE

SAFI is a leading Halal brand which consists of a unique and comprehensive range of skincare, personal care and toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that confirm to Syarak requirements and certified HALAL by a stringent independent body – JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that are alcohol and gelatin-free.SAFI is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. SAFI endeavors to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, SAFI is manufactured 100% in factories located in Malaysia.

 

All SAFI’s products conform to international standards including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA).SAFI products are available nationwide in all major pharmacies, supermarkets and hypermarkets. Our well trained beauty advisors are also available at specific outlets to assist you. With the tagline Selamat dan Suci, which means “Safe and Pure”, as the driving force behind the brand, SAFI ensures that its products are stringently developed to care for the well-being of its consumers, made from high quality ingredients and safe to be used by you and your whole family.SAFI. Safe and Pure.

SAFI’S AMBASSADOR

Slide background

Nora’s active use of social media to share her daily activities as well as subjects that revolves around the latest fashion and lifestyle trends, have elevate Nora’s credibility as a fashion icon, even as a mother. Nora Danish’s role as SAFI RANIA GOLD’s ambassador has helped create a positive impact on SAFI RANIA GOLD’s product range, and establish the brand firmly in a very challenging market segment!

NORA DANISH

CELEBRITY / SAFI RANIA GOLD AMBASSADOR

Slide background

Exposure to sunlight rays and the surrounding environment that’s full of smoke and pollution can certainly affect appearance as well as the lifestyle of men today. The face will feel dirty and skin can darken. But that’s not all, such extremes can get in the way of everyday activities. In understanding situations like these, SAFI has introduced a range of skincare that’s specially formulated for men who like taking on challenges – SAFI MEN.

FATTAH AMIN

ACTOR / SAFI MEN AMBASSADOR

Slide background

Sarah Hilderbrand, actress, model and TV presenter as the face of SAFI BALQIS OxyWhite. Sarah is the epitome of today’s girl. She has a nonchalant personality, yet beautiful in every aspect. She has a beautiful face, soft-spoken, cool and fun personality but with a flair of elegance. She is active and constantly fresh working attitude breathers a new lease of life into the industry and thus reflecting on Safi Balqis OxyWhite range of products as well.

SARAH HILDERBRAND

CELEBRITY / SAFI BALQIS OXYWHITE AMBASSADOR